The concept behind this jig is centered around three key elements: a large silhouette, minimal drag, and smooth movement.

The basic shape of the jig has eliminated the gutter "R" grooves, resulting in a flat, thin, long-profile design. This ultra-thin profile offers exceptionally low drag, allowing for excellent water flow. Due to its elongated silhouette and slightly forward center of gravity, the jig maintains a longer self-propulsion distance, reducing the effort required for operation compared to the Gutter Slim model.

The action is characterized by a straight, sliding motion, giving the impression of a jig that moves smoothly and directly. This straight-line action becomes more pronounced as the model increases in size. For species like Hiramasa (yellowtail), they prefer this direct, smooth movement. The larger the Hiramasa, the more interested they become in the SLICE jig, which is finely tuned to deliver a "smooth, long motion with low aggression" — an ideal presentation for enticing these bigger predators.